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Loralee Sepsey
I transform complex concepts into content that connects.
Over the past 7 years, I've written thousands of pieces of content for companies of all sizes, from emerging startups to Fortune 500 enterprises. I've crafted case studies, thought leadership pieces, UX microcopy, social posts, Amazon listings, and everything in between. These samples demonstrate how I approach storytelling across industries and audiences.
Enterprise Technology Case Studies
18 Seconds to Move Money Around the World
A logistics leader eliminated banking hour constraints with blockchain-enabled treasury, achieving 24/7 liquidity and unlocking $100M weekly in faster cash concentration.
Speed, Quality, and Efficiency—All at Once
A logistics company used AI agents to make decisions 90% faster, cut costs by 30–40%, and achieve 3x the operational scale with the same team size.
$1 Billion Secured Amid Economic Chaos
An independent power producer orchestrated the country's largest wind energy financing during market volatility, creating 10,000 jobs and advancing national energy independence.
Goodbye 30-Year Mainframe, Hello Zero Downtime
A major bank migrated from legacy infrastructure to a modern cloud database, cutting feature deployment from 90 days to 9 while achieving perfect uptime.
Democratizing AI for 150,000 Users
A global enterprise built a centralized authorization framework that processes 590M monthly calls, enabling company-wide AI experimentation without compromising compliance.
Changing the Game with Biometric Payments
An NBA franchise consolidated venue-wide commerce into one unified platform, enabling facial recognition checkout and seamless fan experiences across 100+ annual events.
Protecting Crypto Infrastructure at Scale
A leading crypto exchange eliminated persistent credentials with ephemeral certificates, issuing 80M+ certificates annually while maintaining sub-50ms latency.
From Digital Bank to AI-Driven Organization
A customer-first digital bank embedded AI across every workflow, boosting developer productivity by 140% while maintaining strict security standards.
An Industry-First Automated Treasury
An e-commerce marketplace created a breakthrough notional pooling structure for third-party seller funds, reducing settlement times from days to minutes.
71% Faster Checkout in Just Two Weeks
A pharmacy marketplace integrated trusted payment solutions to eliminate cart abandonment, reduce checkout time to 13 seconds, and boost mobile orders by 44%.
From Hours of Research to Real-Time Intelligence
A startup deployed thousands of nano AI agents to automate web research, transforming weeks of data processing into instant, structured business intelligence.
Brand Partnerships & Performance Marketing
Need Better Brain Fuel? Try Ketone-IQ™
Concise email promoting caffeine-free, sugar-free energy boost developed through $6M military contract, positioning ketones as the solution to brain fog.
Your New Secret Weapon for Race Day
Three-email newsletter series for triathlon club positioning ketones as natural fuel for optimal long-course performance.
CrossFit's Best-Kept Secret (Until Now)
Four-release newsletter campaign for CrossFit community emphasizing performance gains, fatigue reduction, and an exclusive 20% discount for Morning Chalk Up readers.
The Cleaner Fuel Your Metabolism Needs
Podcast sponsorship script educating listeners on metabolic health crisis and positioning ketones as the optimal solution for sustained energy and performance.
Transforming Everyday Warriors
A celebrity-powered campaign helped a new energy drink brand break into a crowded market, boosting reach by 73.9% and first-time customers by 45.6%.
Four Video Scripts, One Powerful Message
Multi-format Amazon ad scripts targeting different funnel stages—from educational PDP videos to emotional OTT commercials—all emphasizing "nature's superfuel in a bottle."
Things To... Cut Fatigue and Go Beast Mode
Four native-style sponsored links seamlessly integrated into newsletter's "Things to..." format, each highlighting different ketone benefits while promoting an exclusive discount.
Unlock Your Body's Full Potential
Email campaign positioning ketone supplements as the ultimate biohacking secret, emphasizing clean energy without sugar, caffeine, or artificial ingredients.
206% Sales Growth Through Creative Testing
Strategic A/B testing and multi-format advertising helped a natural sunscreen brand achieve peak-season success.
Thought Leadership & Educational Content
A "Full Stack" Approach to Cloud Talent
Thought leadership article addressing the cloud skills gap crisis, making the data-driven case for hiring entry-level talent alongside experts to drive innovation.
Why Ketones Are Your Performance BFF
Long-form educational blog explaining exogenous ketone science, product evolution, and health benefits—from clean energy to blood sugar control.
From Noisy Neighbor to Millions of Users
Founder interview revealing how sleep app integrated voice assistant routines in just four days, growing from 15K to 100K daily routine-based users.
The Old Rule Said Pick Two. They Got All Three.
LinkedIn post teasing comprehensive case study on AI orchestration success, using impressive metrics to drive engagement and click-throughs.
Automating Identity-Protection Infrastructure
Short LinkedIn teaser with video link explaining how an identity company migrated databases to automate deployments, enhance resiliency, and free engineers for innovation.
Why You Need to Start Drinking Ketones
Long-form educational blog explaining exogenous ketone science, product evolution, and health benefits—from clean energy to blood sugar control.
Confidential Documents: Please Do Not Print, Replicate, or Use Content.
© 2025. Loralee Sepsey.
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